Overview
With Google Analytics enabled, Basker turns on GA4 tracking for you, no code and no tag manager work. Add your measurement ID and your pages are tagged, your events are tracked, and ticket purchases are recorded, so your numbers are there when you need them.
How it works
Add your GA4 measurement ID in Basker and the integration handles the rest. Pages are tagged automatically, ticket purchases are sent as ecommerce events, and your UTM parameters carry through so campaign reports line up.
Features
- Pageviews and events sent to GA4 with no custom code.
- Ticket purchases tracked as ecommerce events.
- UTM parameters carried through to your campaign reports.
- Set up in Basker, with no tag manager work required.
FAQ
Do I need a Google Analytics account? Yes. Google Analytics is a third-party platform with its own terms. Basker connects to your existing GA4 property using your measurement ID.
Does it track ticket purchases? Yes. Ticket purchases are sent to GA4 as ecommerce events, so revenue shows up without you building your own tracking.
