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Web analytics

Google Analytics

Turn on GA4 tracking without writing any code.

Basker turns on GA4 tracking without custom code or Tag Manager. Add your measurement ID to tag pages, track events and record ticket purchases automatically.

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Integration type
Web analytics
Status
Available now

What the Google Analytics integration gives you

  • No tracking code

    Pageviews and events flow to GA4 from the start, with no custom code or tag manager work.

  • Ticket purchases tracked

    Purchases are sent to GA4 as ecommerce events, so revenue shows up without you building your own tracking.

  • Campaign parameters carry through

    UTM parameters pass into GA4, so your campaign reports line up.

  • Set up in Basker

    Add your GA4 measurement ID in Basker to apply tracking across your site.

Overview

Basker turns on GA4 tracking without custom code or Tag Manager. Add your measurement ID to tag pages, track events and record ticket purchases automatically.

How it works

Add your GA4 measurement ID in Basker to apply tracking across your site. Basker tags pages, sends ticket purchases as ecommerce events and carries UTM parameters into campaign reports.

Features

  • Pageviews and events sent to GA4 with no custom code.
  • Ticket purchases tracked as ecommerce events.
  • UTM parameters carried through to your campaign reports.
  • Set up in Basker, with no tag manager work required.

Frequently asked questions

Do I need a Google Analytics account?
Yes. Google Analytics is a third-party platform with its own terms. Basker connects to your existing GA4 property using your measurement ID.
Does it track ticket purchases?
Yes. Ticket purchases are sent to GA4 as ecommerce events, so revenue shows up without you building your own tracking.

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See how Google Analytics works with Basker

We’ll show how Google Analytics connects to a Basker website and what the app supports for your team.

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