For New Victory Theater, replacing an ageing website was a chance to change how the site would be maintained and developed for years to come.
The theatre moved to Basker with design by Made and a connection to its existing Tessitura and TNEW setup. From the start of build to launch, the project took 59 business days.
59 business days. That's all it took to drop an alarmingly out-of-date codebase and relaunch NewVictory.org on a platform designed never to age. Features keep improving without us having to commission new projects.
Jamie O'Brien
Director of Digital Platforms, The New 42nd Street, Inc.
A new foundation for New Victory
New Victory presents international performances for children and families from its home on New York City's 42nd Street. Operated by the nonprofit New 42, its website serves parents planning a visit, teachers organising school trips and supporters looking to become members.
Behind those audience journeys was an outdated codebase. The team was weighing continued spending on the existing setup against investing in a different platform. An established CMS and a lift-and-shift approach offered a way forward.
The evaluation focused on how the team would work with the site. New Victory requested documentation, hands-on access and a demonstration of how Tessitura data would come into Basker, alongside a clear migration scope and budget.
Connected to the theatre's ticketing operation
Made designed the website on Basker, bringing New Victory's visual identity to an events-focused CMS. Basker's native Tessitura synchronisation and field mapping connected ticketing data with website content, while TNEW powered the ticket purchase pathway.
Those existing platform capabilities gave the project a starting point for the integration. The team could focus on the design, content and implementation needed for New Victory's site.
The finished website brings the theatre's programme, visitor information, schools activity and membership offer together. Families can explore productions and find performance information before moving into the booking journey.
A membership page built in-house
After the initial build, New Victory's team created a custom membership page themselves. Using AI-assisted authoring and coding tools alongside Basker's theme architecture, they delivered the page entirely in-house, without commissioning a separate agency project.
The page explains what membership supports, introduces the benefits and presents the membership levels. It is a concrete example of the team taking on new website work with its own tools and skills.
Made's specialist design work established the foundation. The theatre's own team could then build on it.
A website that keeps developing
Basker is delivered as a subscription service, with platform maintenance and improvements handled centrally. New Victory keeps its own website design and theme while benefiting from that ongoing development.
The migration replaced the ageing codebase in 59 business days. The membership page shows what became possible afterward: the team could create something new themselves. As Jamie describes, platform features also keep improving without a new commission each time.
Explore New Victory's website, or talk to us about your website.
