New Victory Theater
By Séalan Cronin
Today we launched a new website for New Victory Theater, New York City's leading theater for young audiences. Operated by the nonprofit New 42, which received a 2025 Tony Honor for Excellence in the Theatre, New Victory produces an extraordinary range of international performances for children and families from its home on 42nd Street.
The site was designed by Made and includes full Tessitura integration, with TNEW powering the ticket purchase pathway. What we're most proud of is the pace: from the start of build to a live website was 59 business days. No compromise on quality. New Victory got the site they needed, on a timeline that would have been impossible on a traditional CMS build.
You can explore the new site at newvictory.org.