TLCC London 2026

James and I presented at TLCC London at the QEII Centre in Westminster this week, our first time on stage at the European edition of the Tessitura Learning & Community Conference.

Our session, "No More CMS Upgrades: Rapid Launch, Continuous Evolution for Ticketing Websites," opened with a show of hands: who in the room had been involved in a website project at some point in their careers? Almost everyone. Who thought it came in on time and on budget? Almost nobody, a reasonable starting point for a conversation about why we built Basker.

The core of the session was a walk-through of what the traditional CMS rebuild cycle actually costs, in money, in time, in the opportunity cost of having budgets consumed by maintenance rather than improvement. The Standish Group found that 66% of technology projects end in partial or total failure; the rebuild model is structurally designed to put you back in that position every few years. Basker's SaaS model means those costs don't accumulate: updates ship automatically, the Tessitura integration improves continuously, and organisations aren't eventually forced into another rebuild.

The other half of the session was a live demo of what's now possible with AI coding tools. Starting from a wireframe built in Figma, we used Claude Code to build a working Basker theme (Tessitura integration included) in about thirteen minutes. We then showed the opposite end of the spectrum: Basker's self-serve site builder, which lets an organisation go from sign-up to a Tessitura-integrated website without writing a line of code.

We also had a stand in the sponsor zone across both days. Thank you to the Tessitura Network for a brilliantly run event, and to everyone who came to find us.