Reusable Blocks Now Render Inside Custom Themes

Reusable blocks now render inside custom themes. Editors can build a block once and reuse it across pages without losing the theme-controlled presentation that makes each page look intentional.

What this means for teams migrating to the builder

Teams migrating from fully custom themes toward the Website Builder can carry their reusable content blocks with them. The transition no longer requires rebuilding content that was already working.

No-code meets custom themes

This is an important bridge between the custom-theme era and the Website Builder era. Reusable editorial content starts behaving like a platform feature rather than a per-theme implementation detail.