About Basker
The CMS and website builder for live events.
Basker is the content platform and website builder for organisations that put on live events: theatres, performing arts venues, museums, and cultural institutions. It runs the websites that get people to the show.
These are demanding sites to build and run. They have to keep ticketing information current, load quickly enough to support discovery and booking, and stay available during high-demand on-sales. Basker is built around those needs.
Basker isn't a ticketing system. It works alongside the one you already use, including Tessitura and Spektrix, and keeps your website in sync with what's on sale. Ticketing is one of a growing set of apps and integrations. Basker covers the website side, from finding an event to booking it.
Why we built it
Basker was born from over a decade of building websites for arts and cultural organisations, only to hit the same walls every time. The projects were long. The upgrades were painful and expensive. While no team ever truly starts from a blank page, in practice, every site became its own codebase, and every upgrade or new project tended to become another one.
We could not find a platform built around the way live-event teams manage seasons, performances, venues, artists, and the links between them. General-purpose website builders and SaaS platforms treated that structure as an afterthought, if they handled it at all.
At the same time, AI and new web tooling were changing how sites could be built, and organisations were being asked to do more with smaller teams.
So we built one: a single CMS and website builder, delivered as a service and improved continuously. Basker launched publicly in July 2024 after a year of research and development.
How it works
Basker is a shared, continuously updated service. There are no separate installs to maintain and no versions to fall behind on.
We built Basker to keep public pages fast during peak on-sales, drawing on years of delivering high-traffic live-event sites.
For people building and running sites day to day, the editor is visual and block-based, with a live preview showing what audiences will see on any device. For developers, Basker supports fully custom themes that can be edited in code or directly in the browser.
Made to perform
Basker was born out of Made Media, a digital agency known for accessible, well-designed websites for the organisations that bring people together: performing arts companies, museums, and cultural institutions. Made has specialised in this work, including deep Tessitura integration, for well over a decade.
Basker is an independent company within the group. It has its own product, its own engineering team, its own roadmap and its own customers. Made builds on Basker for its client websites at every scale, and so do other agencies and in-house teams. Whether your site is designed by Made, built by your own developers, or put together by you without writing a line of code, the same Basker runs underneath.
Basker is independent so the same CMS is available to the whole sector, whichever agency you work with.
Who we are
Basker is led by its co-founders, Séalan Cronin and James Baggaley.
Séalan has spent over a decade building websites for live-event organisations and runs Basker's day-to-day operations as Managing Director, leading a product team in London. James is CEO of Made Media and directs the strategy and operations of the wider Made Media group.
Fast facts
- Basker is the content management system and website builder for live events: theatres, performing arts venues, museums, and cultural institutions.
- Basker launched publicly in July 2024 after a year of research and development.
- Basker is an independent company within the Made Media group, with its own product, engineering team, roadmap, and customers.
- Basker is led by co-founders Séalan Cronin, Managing Director, and James Baggaley, who is also CEO of Made Media.
- Basker integrates natively with ticketing systems including Tessitura, Spektrix, Elevent, Tixly, and Line-Up.
- Basker publishes transparent subscription pricing and offers a 14-day free trial.
What we're here to do
We make live event websites easier to build, run, and keep current.