Analytics keys
Give analytics tools a stable key and readable label for a block.
Blocks that support analytics have an Analytics tab or an Analytics section within Settings. It lets you add stable markers that your Google Analytics or Google Tag Manager setup can use. Both fields are optional, and leaving them blank changes nothing about how the block looks or behaves.
Analytics Key
The Analytics Key is a stable identifier that analytics rules and reports can use for this block. Keep it short, lowercase, and stable, such as homepage-featured-events.
Because you choose it, the key stays the same even if you rename, move, or rebuild the block later. Use the key you chose, not the automatically generated name, when you build reports or tag rules. This keeps reports consistent over time.
Analytics Label
The Analytics Label is a friendlier display name for the same block, such as Homepage featured events. Use it when you want a more readable name to sit alongside the key in a report.
How the values are used
The published block carries the key and label. Your Google Analytics or Google Tag Manager setup can then target them in triggers and event configuration. Adding them does not create a report or event by itself.
Connect your account first, then configure Google Analytics or Google Tag Manager to capture these markers. See Google Analytics.